3D ; The Future of Fashion This Project explores the capabilities and examination of combining digital fashion and challenging the notion of the whole procedure and the possibility of applying 3D design software into a fashion industry. By looking at the extravagant progress and customs of the conservative era, my intention was to introduce a efficient result, which informs the contemporary designer with the goal of stimulating positive response. By exploring this project, I create designs and styling using modern technology. This project reflects the concept of current attitudes towards 3D fashion compared to traditional process and the way to show there is an opportunity in a digital fashion for improvement.
3D is the future of the fashion designers
Project Proposal (2013) / Young Hee Chung
The fashion industry today is one of the few industries that has not taken the necessary steps to enroll in
the digital age. The main reasons for companies to devitalize their process is to streamline the pipeline for economical profits, time preservation and conserving the environment.
Just like Darwin first introduced in the origin of the species and reinterpreted by Herbert Spencer, the survival of the fittest is a term that is not only in regards to nature, but serves well as a business model. For a business and particularly a small company to survive it is essential to evolve and incorporate available methods.
In regards to the available technology for the fashion industry the first logical steps would be to incorporate three dimensional software packages which has a potential to revolutionize and simplify the process of developing garments in a digital age.
Next to all modern production pipelines that work with tangible end products have incorporated 3D soft- ware as a key element in the design phase. This will allow the designer to take the design process much further and gives the designer a gratifying instant feedback.
When I first got introduced to 3D and its work-flow, I instantly recognised its value as a tool for reaching the final stage without the involvement of pattern makers and the instant feedback would also allow me as a designer to be much more editorial during all stages of the projects.
In many ways it was an eyeopener and rendered a question around why the fashion industry has not shown initiative to adapt to a more streamlined and productive development process. Is the fashion industry handled too conservatively?
During my master project I wish to further explore this new and exiting possibility for me and the fashion industry to evolve into a digital age. I wish to research this process further and take products from an idea phase and create finished manufacture ready garments utilizing these tools.
There are certain benefits of adapting this new technology that will not benefit the design process alone, but make an impact on a companies carbon footprint.
The textile industry like any other industry have an environmental responsibility. The textiles goes through a long process that take use of large quantities of chemicals for each of the stages; sizing, bleaching, dye- ing, coating Etc. Another large environmental factor is that the textile industry has a large consumption of water involved in manufacturing, this can have critical impacts on third world countries that may have a scarce supply of water and pollute the remains. The companies using 3D Software can measure an exact fit for a chosen model and directly print patterns to be used for production. The designer can design accurate patterns using 3D Software without help of the other pattern CADs and will also be allowed to test different materials during the simulation to give a realistic impression of how the end product would fit the model. Another important factor would be that it gains a visual advantage of being able to test colors and pat- terns of choice interchangeable during the whole process. While it may not replace the need for prototyp- ing it will greatly reduce the amount of work, time and material needed during the process.
3D is not merely a future tool for the fashion industry, but situates the fashion industry as a tool for the 3D industry. The 3D and VFX (Special effects for movies) as well as the gaming is some of the fastest growing industries currently. At the time being they have reached such a high level of detail and quality that it simulates reality to such an extend that there is and will be a much larger demand for designers developing clothes. The average 3D Designer is typically a male in the age of 22 to 35 and may not have interest or necessary knowl- edge to crate realistic garments.
In 2004 the gaming industry was valued at $10,3 billion USD while in 2011 reached an estimated value of $65 billion USD, considering this increased steadily during the whole financial crisis starting in 2009 this makes it one of the most important areas in design.
Hopefully this is an area that we as designers can early establish ourselves in to generate as many work- places as possible in the future. I hope to study these programs and gain necessary knowledge, not only to learn, but being able to teach. I believe that this would be a great benefit for my fellow students and the school as
a whole. And I would like to become an inspiration for other fashion designers to use more 3D software to integrate into fashion.